Next generation of Internet marketing

With the modern world moving there are loads of challenges which has been laid on the list. Every single challenge makes the next generation dynamic. With all these challenges Internet marketing is one of the most outstanding elements which has been playing a vital role in the marketing scheme.

Be picture perfect

Infographics are one of the key aspect which made a huge punch in the marketing execution in 2012. This proves the effectiveness of the visually driven marketing strategy. Including videos on the marketing strategy is another successful approach. Also photo driven social networking sites such as Pinterest and Instagram has gained more attracts among  the internet users. Including these sources for your marketing strategy will indeed bring you unbelievable results.

Invest more in mobile marketing

The mobile internet surface is more famous among internet users nowadays, many reports has been proved that there will be a record breaking due to the mobile marketing strategy. Rationally investing more in mobile marketing will also make a huge difference in the future generations.

Creating flexible websites

With the development many access to the internet using the mobile phone as it is more easy. The devices are with different screen resolutions, since most of the people use the mobile device it is really important to create a flexible website which can be if in to any mobile device. The demand of the mobile market will be really high in the future so we have to be prepared with the modern technology.

Make use of Social Media

With all these innovations Social media plays a vital role among the internet user and it has become a key marketing tool nowadays. This will indeed make a huge impact on the future. Mobile and social is almost tied together. This is one of the best ways to grab a higher number of attractions of internet users.  There are loads of social analytics tool and lot more coming up to make this process more effective.

Email Remarketing

Email marketing is one of the oldest tools which has been remaining now and forever, which proves that it is a strong marketing tool. This helps to interact with a set of users who are committed and wait for new offers. This will definitely make a huge impact on the sales and traffic. Keeping them posting and interacting with them all time will make this remarkable process.

Be awake

Last but not lease it is really important to be awake during this process, SEO is a fluctuating process which changes time to time. Been updating with latest techniques will indeed help you to reap a successful harvest for future generations.

SEO backstage

SEO is a contraction of Search Engine Optimization.  What exactly is SEO? This article will give you a very basic idea how the search engine operate in order to make SEO possible. Suppose you are at your personal computer and you want to find a particular thing on the internet. You log onto your favourite search engine and type what you’re looking for and Voila! One million results! Images, news, websites and what not! Pause, rewind, now once again in slow motion. You’ve typed what you are looking for. Let’s stop time for a moment. What’s going on inside? What’s on the search engine’s mind? Where are the words that you just typed going to travel? Let’s dive in.

Behind the search button or the enter key is a vast algorithm that’s ever ready to process the words you just entered. This algorithm is also called the search engine robot, bot, web crawler or the spider. We’ll call it spider as it makes more sense talking about the web. The spider’s job is to find and bring sites to the SERP or the Search Engine Results Page. The search engine companies have already taken care of this. The spider is programmed to understand your keywords and match it against web content.  The spider algorithms are yet evolving to find superior methods to enhance web user experience.

SEO in a webmaster’s perspective is basically getting his or her website higher ranking on a search engine. It’s all about knowing the mind of the web spider and making sure a site gets higher priority when processed by its algorithm. The web spider like every other programme runs on logic. It initiates with what you type. The spider essentially has to deal with the words you type. It wouldn’t have the intuition to understand the meaning behind the words nor would be able to derive what exactly is on your mind.  That’s why the backbone of SEO is keywords.

Now that we have a holistic idea about the whole process, we’ll go into more specific details. First we’ll see how the spiders deal with keywords. The search engine companies are generally very secretive about their algorithms. Their constant updates make the optimization a very dynamic process over time. Any way the spider in general operates as follows. 

The spider always deals with textual content. May it be an image or a graph, the spider always considers the textual portion attached to them. The spider roams around the internet, gathers information and then stores that information on an index. Next the index is sorted and once sorted in a particular order, the information is sent to a huge database. Then another programme called the query processor compares the words that you entered with the database and displays the most relevant web pages on the SERP. This simply is the whole idea of SEO, having the keywords, more links to the site, meta tags and proper titles with keywords, the sites can rank higher.