How to do professional guest blogging

Guest blogging can be described as the practice of writing articles for blogs, as a guest author, with the intention of getting more exposure for your website or blog with regards to brand recognition, traffic or backlink building. Although sometimes a guest blogger might target only one of the above, most of the time it is done for all of them. Usually, a post written for a blog by a non-regular author, often to enjoy the above benefits, is recognized as a guest post.

As Google is always targeting sites with low quality content, it is getting harder to get a guest post published on high ranking websites. While most websites have raised the bar for the quality of guest posts, some have stopped accepting them altogether. So how can you thrive as a professional guest blogger with all these obstacles? Well, here’s how…

Target audience research

The most basic step is “reading”. When you decide to write an article on a specific subject for a blog, do a quick internet search and find the latest posts on that topic, and read them end to end. Then go to the target blog and go through the most popular posts. Do not forget to go through the comments as well. Check what people have tweeted about it. Basically, read as much as you can. Familiarize with your target audience and the blog to the point that you have no doubt about your post doing well. Even if you do not do anything else, this step alone will put your guest post leaps and bounds ahead of others.

Keyword research

Keyword research is another key aspect of writing a professional guest post. The bigger the blogs that you publish your guest posts on, the more value it would add to your websites SEO. You will be able to benefit from all the SEO work they have already done for their website and drive more click-through traffic to your website, for keywords you would otherwise never be able to get any search traffic.

In addition, as the backlinks from your guest posts gets older, your article will easily rank better in search engines for the relevant keywords, due to all the link juice it is getting through all high quality websites. Remember that a little keyword research will take your article a long way.

On-page optimization

After doing all the research, it is time to write your guest post. Remember that the best way of writing a successful blog post is by engaging in a dialog with the readers. But do not forget about the search engines. If you want your articles to rank well in search engines for a keyword or a phrase, you have to tell it what your article is about. Optimize your article for your target keywords to best of your ability. Do not just think about what the post is going to do for you. Think about the long term value it could bring.

Optimize your byline

Most of the websites will let you add a small byline at the end of your article. This is the best (sometimes the only) place to persuade the readers to visit your website and increase the click through traffic. Optimize the byline well and, if possible, link it to a special landing page on your website.

Why do people like to listen to music in different languages?

As an avid fan of music who cannot even imagine of living in a dimension without music, I do a lot of research and thinking about different types of music, different instruments, different music programs and musical cultures. I love listening to songs in different languages and it was not until recently the question struck me, “Why?”; why do people really like listening to song of other languages? I mean there is no point listening when you don’t understand something. Isn’t that right? So other people aside, why do I like listening to these songs?

After a little brainstorming, I was able to line up some things that make people like songs of different languages. It was however mostly through the analysis of my own preference. Flat out a lot of people like the way it sounds. When Tokyo drift was out, I had no idea what it meant, but the rhythm and sound combination was really cool. The music had the Tokyo and drifting feeling all about it and there wasn’t even a need to understand.

Very recently Gangnam style spread like wildfire, but why did people like the song? It was because of the unique dance style the artist introduced. The liking for that song was based on the dance culture it created and people love the song anyway even most of them don’t understand a word.

There are also several types of music fans. Some are very strict about the lyrics and they want the lyrics and sound combination to convey a perfect message whereas for some fans, it’s all about music. Even in a language they understand they don’t bother listening to the lyrics. After all, music is considered a universal language with no language barriers. Personally I enjoy the emotions conveyed by any song I like and I rarely give attention to the lyrics unless of course I find the song title amusing.

There was this one song “Because I’m a girl” by Kiss which I really loved because of its touching video. There are some songs with really powerful videos that make people listen to the songs. They eventually start liking the songs because of the videos and anytime they hear it on the street or somewhere, they can immediately connect to the visuals in their memory.

 There are a lot of people who like Spanish songs because the language itself sounds very soothing. Unlike many other languages, Spanish language has a very smooth flow that I sound amazing especially with singers who sing with very deep vibratos. There are also people who start liking songs in different language simply because a lot of people like them and they are famous.

GOOGLE HAS GONE NUTS

SEO for UK business websites

In case you are the owner of a UK based business website, and want it to rank high in search engines for the relevant keywords, the best thing to do is hiring a UK based SEO (Search engine optimization) company, to optimize it for you. Although there is no shortage of various SEO firms, SEO is really a specialist job, and is not something that anyone can pull off and deliver good results. And a UK SEO firm is usually capable of delivering good results for UK websites. Especially if you are targeting your products or services on your website at visitors and clients from UK, using someone outside the country might not be the wisest thing to do as there is a bigger chance of not getting the results you require.

Even in the UK SEO market, there are many companies that offer various SEO services. However, not all of them have a clear idea of what they are doing, and some of them might even use Black-Hat SEO methods, which might get you quick results but will do your rankings more harm than good in the long run. If your website gets penalized by search engines for using Black-Hat SEO, it will not be a fun experience to get those penalties lifted. So it is very important to choose a reliable company if you want to see good results within a short time period, without doing any long term harm to your search rankings. But how can you spot a good SEO firm for your business website from the crowd?

If you have a professional website, the best way to get good results is hiring a professional SEO company, a company that knows what they are doing. There are many signs that will help you choose a good SEO firm; keep your eye on the following when you are looking for an SEO company for your UK business website.

Knowledge in new SEO practices

The SEO landscape is forever changing. So always contact the SEO company and check their knowledge on the latest SEO techniques before choosing them to optimize your website. You do not have to be an SEO guru to do this. Visit some SEO forums and check what the discussions are about. If the company does not seem to be aware of the latest SEO strategies, it is better to avoid them.

Good track record

A good SEO firm will likely have a nice portfolio, which includes the previous projects they have done and their results. You can check how many UK websites they have optimized and the results they delivered. If you want, you can go a step forward and contact those mentioned websites and confirm the results.

Dedicated campaign management

A reliable SEO company will always have a dedicated team for each campaign, with a dedicated project manager. Each team will include members specialized in various aspects of SEO and your project manager will be available around the clock to answer your questions and keep you up to date with the progress of the campaign.

Online advertising

Any professional SEO company will also have a fair knowledge of various online advertising methods, such as PPC and Google ad words, in addition to SEO services, and, if you want, will be able to offer you SEO campaigns combined with online advertising.

Attract a Woman – Dress to Impress

By the end of this blog entry, you will realize how women perceive men when it comes to clothing, know what to wear and what not to wear when going out as well as try out new things and get comfortable in whatever you wear. 

One of the reasons that we women attract men more often is that we make a real effort to look good before we go out. A woman always loves shopping since they always love to look good. They try out so many clothing items before they settle on a few that they really want. On the other hand, most men hate shopping except for the diehard metro sexual. Women are more conscious of designer brands and the latest fashion trends while men do not seem to notice this as much. You may not notice, but a woman will scan you from top to bottom and if you are not dressed up to a certain standard and you look out of place, you can certainly bid adieu to any date even before you approach her.  

So in order to attract a woman, you have to be unique and creative when dressing up since that is equally important just as your etiquette in order to have an advantage. Dressing as an average male will certainly not give you a psychological advantage when approaching a professional woman. The everyday t-shirt and pair of jeans is a big NO and there are a few reasons as to why. It might be your favourite pair of jeans but it is definitely outdated and also wearing your daily outfit without making an effort to look good is not appealing at all. Wouldn’t you want to look smart and professional and stand out in a crowded party or office function? When you are in your comfort zone it is definitely harder to approach a woman while if you dress up, you feel more confident. Always go for the latest trends that are available for purchase. Be more alert and follow a few fashion magazines and online stores that offer you the latest brands. However, do not just go on a shopping spree and pick up what you see at first glance. Browse through the clothes and seek for advice. A woman will willingly help you to decide on what the latest fashion trends are and what they think will look good on you.

It has also been noted that it is not only men who are attracted to the colour red, it applies to women as well. The reactions are the same. Red represents power and passion as well as confidence. Colour makes a huge difference when choosing your clothes. Be daring and go with a range of colours to suit various occasions. Do not just stick to single dark colours such as black and blue. Be bold and Dress to Impress!

Holding Traffic for the Long Term

By increasing number of SEO experts make easier to get high PageRank. There are hell number of ways to do this such as getting more number of backlinks, submit articles to diverse directories with their links, etc.…

Bringing about to fascinate traffic to your site by means of SEO techniques is the next thing to maintain the numbers and ensure your site remains widely held.

For this there are a number of measures including getting domains that will be used to build traffic driving sites with link to your main page, intensifying your market niche by aiming new clients and users to your site, preparing satellite pages and use keywords associated to the particular merchandise and services that you desire to venture in, getting additional back links, cross-links and other links between your main domains which will improve your page ranking, bringing out content that is relevant to your industry and posting it to your site. Suchpersistentrising progression with steadygrowth will mark a successful SEO movement.You should be enduring while spreading over SEO strategies if you are in the business for the long run. So the website will progressively build its own fame and put up with traffic in the long run.

If your Web site's aim is to obtain long-standing, incessant, skilled search engine traffic, SEO is the best strategies for that.

In the long run, the clearest focus of the different search engines like Google and Yahoo will change. The superlative SEO strategy for controlling such state is to merely ignore it. As a substitute of exerting your effort on modifying your site to bump into the demands of the search engines, you can offer more substance and value to your website.

Long-term SEO is a small set of principles. Long term search engine optimization is neglecting the beliefs about current search technologies. You should generate the most useful, advantageous site people will find in search and link to it.Long-term SEO basically put down a basis of upright content and starts constructing on that. And alsoforestalls changes in seasons, the takeoff of new marketing campaigns, and the creation of new products, services, brands, and ideas.

Long-term SEO makes it easy to raise a website and to manage a Website’s crawl. This methodmakes things easiersuch as complexities, excludes the confusion, and allows for progression and change. Change may cause in either expansion or reduction as well as in directing a whole new set of keywords.

It treats the time and assets you dedicate to building and marketing a Web site as an investment. It cannot lodge you from every search algorithm adjustment. It’s not about changing to search algorithms in the least. Long-term SEO pushes a Website en route for the future by generating value that people will want to search for irrespective of what the search engine algorithms are doing too low-value content.

So long Term SEO techniques are the prominent thing to preserve the numbers and ratify your site remains widespread.

For more details please refer this BLOG

Benefits of Yoga

I thought of sharing some benefits of yoga with you.

So I’ll start like this. What is yoga? Yoga has had vast press over recent years and so many more people are realising the benefits of both mentally and physically. For people who like to follow this, advantages are amazing. Even I didn't believe this till I start.

• Improving cardiovascular fitness and circulation.

• Reduce stress level and nervous tension in the body. 

• Improves posture and strength in the body.

• Strengthen the digestive system. 

• Improves sleep. 

• Improves the nervous system.

• Improves blood circulation.

• Stronger core and learner muscles- all those vinyasa flows pay off.

• Increase your level of gratitude and love for others and yourself.

How would you survive without SEO tools

SEO is known to many people as a recently discovered method which enables search engines find and rank certain sites higher than other sites whenever a search query is entered. If you are on the lookout for ways to increase the traffic towards your site then SEO is the best possible tool to use. SEO is generally known as Search Engine Optimization. If you imagine a time in the world where internet users are unable to search for a specific website now that would be a critical judgment day to many people in the world. Many large scale organizations will be forced to resort to offline marketing and advertising methods such as using televisions, radios and the press.
But ever since SEO was found many people are able to visit many websites according to their requirements. When we generally use any form or search engine we type a specific topic and SEO makes sure that whatever topic is been typed ranks number one on any search engine. This is brought to life by the talented copywriters whose job role is to make content very user friendly.
SEO tools help manage everyday SEO tasks without any hassle. They help in analyzing keywords, research backlinks and do on-page analysis. Tracking rankings and accessibility issues are all managed under one platform. These search engine optimization tools are also used to make certain tasks easier and faster. SEO tools are generally free and are provided to employees who work in major social media firms. These tools will make their jobs easier when it comes to searching for particular websites.

1) Some of the SEO tools such as the campaign manager are used to manage the SEO platform every week. The platform tracks rankings, grades the pages, analyze the site traffic and locate certain errors and much more.

2) Another SEO tool is the on-page analysis which has the duty of understanding many page problems and find out how well a particular page is been optimized for targeted keywords this helps the optimal performance in a major way.

3) The rank tracking is used to find the rankings and SEO traffic that is been brought to the website. With this tracking method you can check the rankings on Google and yahoo which is what many people tend to use.

4) A follower wonks are used to analyze the followers in certain websites it helps with a brief look about the social graph. This is a general term when it comes to the usage of twitter.

5) A link analysis helps to check the links heading to your site and your competitions site. This is used to pin point what links are helpful and find opportunities to overpower the competition. 

6) Another very useful SEO tool is the SEO toolbar, this helps users of Firefox and Chrome to analyze the page and get results at ease. 

7) A keyword analysis is used to analyze certain keywords and show prominence to any search engine.  A crawl test is another SEO tool which is very important it helps to find problems that may be seen in certain search engines when it comes to accessing them.

For more details follow SEO Blog

Do you want to laugh? Wait till this summer. The Internship – Comedy Google movie

Do you have a taste of watching comedy movies? Then this good news is for you. A movie called The Internship coming out this summer. The date is exactly on 7th June 2013.  Owen Wilson and Vince Vaughn are the main actors. Eight years after Wedding Crashes, they have reunited for this new comedy. If you have watched Wedding Crashes, you will definitely be very excited about the trailer of this new movie.

This movie is actually a story of two old school salesmen who doesn’t have any knowledge about computers or new digital technology suddenly become unemployed and attempting to get a job in Google by internship.

Check out the trailer below

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Within the artistic fields everybody has the capacity to be a writer

The topic itself says that anyone can be a writer if you really have a huge desire to be a writer. As a writer I unconditionally love to encourage people who like to put pen to paper. And here you can catch some good tips and tricks on writing. 

You don’t have to write shedload of pages to make yourself a noble writer. Just come up with one page of masterpiece to a zillion pages of rubbish. If you have an ardor for writing then sure you’re having flowery imaginations, you find the beauty in the things you see and you put your thoughts into words on a piece of a paper.

For me writing is like tasting life twice, in the moment and in retrospect. Write whatever the things you are experiencing today and every day. Because by that you can enhance your writing skills and apply to your life in general as well. 

Be mindful when you are moving with the society. So you can observe and deal with different kinds of personalities and situations. Surely showing up with all your responsiveness and attention is the first and most essentialstep to writing well. Itinfluences living well on top that you can live deeply and fully. 

Take things slowly, one day at a time. You can’t write a novel in one day. Mindful work today, then another in the next day, then another, the result might be years later as a novel, screenplay, a stunning success.

Keep Samuel Beckett’s words in your mind which he once said “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.” Because When you write, failure is a given, When you live, failure is a given, these each “failure” teaches you something significant and important about your writing. The harder the fall, the higher the bounce back up. So don’t be frightened to fall. 

Always be fascinated with words. Give sentences a structure, a color, and a rhythm. Just take writing as an opportunity to spill out your innermost thoughts. Grab your pen and a paper and then write when you are alone in the house and you can't find anyone to talk. Writing is a great way of expressing yourself, disposing your feelings as well. Eventually you will end up with a prodigious story. 

As a writer, words are your paint. Use all the colors you can find. Detail makes the difference between boring and terrific writing.

The most favorable tip I can give to you is write daily at least about for 30 minutes minimum.Because for a writer a day without writing is like a person spending his day without any food. 

“For anyone who is: just keep writing. Keep reading. If you are meant to be a writer, a storyteller, it’ll work itself out. You just keep feeding it your energy, and giving it that crucial chance to work itself out. By reading and writing.”
Robin McKinley

For more information refer blog

Benefits of SEO

Search Engine Optimization which is also known as SEO has many benefits. We will discuss these benefits in detail. One of the main benefits gained from search engine optimization is that the results are low cost compared to various channels of marketing. Once you obtain the services of an SEO and are listed on top of a search engine, you do not have worry about other methods of advertising and also spend thousands of pounds. Instant traffic can be expected when the SEO Company completes the job.

There is also a definite increase in traffic allowing you to prosper in your business. More people will start visiting your site while business opportunities will multiply. Also, whenever a website is ranked on top of a search engine result list, people tend to visit the site more often than the ones in the latter pages. Therefore there is higher brand recognition since people trust what the search engine offers as the top results of the search. Search Engine Optimization ranks you as a top ranking business instantly.

Competitors will always be around to steal away the top spot, but with the correct SEO tools, you do not have to worry anymore. If your search engine has a top spot for your blog or website, that means people will definitely want to try out the products and services you offer.

A point that you should keep in mind is that SEO has gained popularity and everyone around is trying the benefits out. So will your competitors. Since the benefits are extremely high your competitors will definitely take the advantage. So do not hesitate to hire the best search engine optimization service provider and use their services. These companies have the most skilled personnel working for them and you can be assured to have a top rank. Invest on it a little more since you will definitely have a better return of investment when customers start pouring in. Any other form of advertising or marketing is far apart when compared to SEO tactics. 
  
It is a known fact that there are millions of websites on the web and it is definitely a hard job to be on a top rank and enjoy the benefits of a successful business, especially if you are starting off a new venture. This is where SEO steers you through to success. It all depends on the SEO Company that you choose and they will make you stand out and bring in business with ease. You can also think of expanding your company since there will be a definite rise on sales. The affects of SEO are always permanent and they don’t just vanish in to thin air. Try out SEO and thrive in your business.

For more information view SEO Blog

Had a time to relax in Isle of Wight

Have you ever been to Isle of Wight in England? If you are under stress, then this is the ideal place to visit.  Last week end I went there for the second time. I had a major need of escape the hustle and bustle of London.  Isle of Wight, a small island off England’s south coast, that can be easily reached by train and ferry.

Bathe up the relaxing mood as you walk around the scarcely colonized boulevards, ruled with attractive ancient buildings. Questionably, one of the superlative seashores on the Isle of Wight is Sandown on the south east coast.
The weather was really cool. I was fallen in love with the cool breeze.
When it comes to the beautiful places in Isle of Wight, a treasure trove of picturesque villages, spectacular cliffs, downland, sandy beaches, rich farmlands, creeks, marshland, river valleys as well as having a rich diversity of wildlife, flora and fauna play major roles.
I feel so sad to leave this heavenly place. But I’m happy, since I had a time to relax.

Google’s major update for Page Rank-2013

Google has released an update for Page Rank on 4th February 2013. This is really a most important PR update for this year. So now Google is granting new PR to every website according to superiority of back links and superiority of website content they are having for their web pages.

But I think you don’t need to worry about this. What you have to do is just focusing on providing high quality back links for your web site to get higher Google PR.

Google is doing quick changes these days, so we can expect lots of SEO news every day.
For more information check SEO Blog

Marketing and Digital Marketing

Marketing is considered as a means of communicating with values with the buyer and a seller. It is said that proper marketing conducted by several organizations may replace advertising. If the proper marketing strategies are implemented there is never a product that cannot be sold to the end users who are the consumers. In order for this to work the first thing that needs to be done is known as a market research. This is a process of getting to know the forecast of a particular brand and finding out if there are competitions and new and innovative methods to market a product. Marketing has co-existed through many generations and will never lose its spark. When the right marketing methods are done it is very important to have a good relationship with either the customer, industry or any organization and social marketing. This will ensure that these clients will always keep coming back for more services.

Since this is the computer age the internet has played a vital part in the industry of marketing. Many new and more computerized methods are used to make work easier and convenient. Internet marketing is also known by many people as Social media marketing. This is the process of ensuring a certain brand name is been spread throughout the world. The key factor in social media marketing would be the fact of not having to visit locations and have direct contact with the opposite party. Everything is computerized and the key is “Brand Awareness”.

There are certain criteria’s that many large organizations tend to operate their business which are the product concept, the production concept, the selling concept and the marketing concept. These are which enable large companies to plan out strategies in order to beat the competition. If you take any brand in the world there is always a competition that tries to outdo themselves wither by the price or by promotions. Promotions are organized by certain companies which are a very important factor when it comes to marketing a product. There is always a requirement for consumers to want the most attractive product this gives certain marketers the much needed boost to make a brand very attractive and satisfy the end consumer.

Organizations make sure to hire certain individuals who are certified with the right mind set to manage and control the sales of a particular product. These individuals are given the position as the marketing managers and it is a huge responsibility that is lifted on their shoulders. They make sure to plan out effective strategies in order to market a product. Every day certain entrepreneurs come up with new and innovative products that sometimes make a difference whilst others tend to deteriorate. It is very important to conduct a very good marketing campaign in order to sell a product. Reaching areas that are untouched is also very important this is the responsibility of the marketing representatives of an organization. They follow instructions by the marketing manager up to par and market the product.

The prospect of miraculous SEO

With the development of Google innovatives they come up with a number of updates to bring their services into a high standard and provide users valuable search results. We have been shot back with Panda, Penguin and recently with Piranha updates. This has made a huge impact on the day to day SEO process, this has become a fluctuating and a challenging task with the development.

All these updates has been brought up to provide a quality service for the Google users to reach their perspectives quick and easily. Actually what is this Piranha update? And what is the effect of it? It is an algorithmic alter that focuses on the layout of a web page and the amount of content that appears on the page once a user click on a result. As a result the sites that don’t have much content can be affected by this update. This update describes that if a user clicks on a website and if the part of the website does not have much effective content above the fold or if the large amount of the space has been dedicated for adds, such site has a huge risk of facing this battle. With all these updates Google is highly concerned about the content, rationally it is a very clear fact that content plays the main role now and forever. It always highlights that the quality matter than the quantity.

With all these uprises adopting according to the changes is a huge challenge in the process of SEO. But yet it is a required qualification to hold on with the SEO field. Updating your self every day is really important to have a smooth journey in the SEO roadway. There are number of latest techniques that has helped to be flexible according to all these updates and challenges. Guest blogging, social media plays a major role in the SEO world. With the development of the Google perspective a new search method has developed, it is known as a voice search method. By this user can search anything online just with the support of a microphone. Google always makes the process harder as well as it makes it interesting.
When a process gets complex, there are always challenges which you got to face day and night. However this is a daunting task but yet the benefit or the result you would get will indeed worth.

“In the end you get what you deserve, the amount of effort you put in determines the amount of joy that you receive”

Next generation of Internet marketing

With the modern world moving there are loads of challenges which has been laid on the list. Every single challenge makes the next generation dynamic. With all these challenges Internet marketing is one of the most outstanding elements which has been playing a vital role in the marketing scheme.

Be picture perfect

Infographics are one of the key aspect which made a huge punch in the marketing execution in 2012. This proves the effectiveness of the visually driven marketing strategy. Including videos on the marketing strategy is another successful approach. Also photo driven social networking sites such as Pinterest and Instagram has gained more attracts among  the internet users. Including these sources for your marketing strategy will indeed bring you unbelievable results.

Invest more in mobile marketing

The mobile internet surface is more famous among internet users nowadays, many reports has been proved that there will be a record breaking due to the mobile marketing strategy. Rationally investing more in mobile marketing will also make a huge difference in the future generations.

Creating flexible websites

With the development many access to the internet using the mobile phone as it is more easy. The devices are with different screen resolutions, since most of the people use the mobile device it is really important to create a flexible website which can be if in to any mobile device. The demand of the mobile market will be really high in the future so we have to be prepared with the modern technology.

Make use of Social Media

With all these innovations Social media plays a vital role among the internet user and it has become a key marketing tool nowadays. This will indeed make a huge impact on the future. Mobile and social is almost tied together. This is one of the best ways to grab a higher number of attractions of internet users.  There are loads of social analytics tool and lot more coming up to make this process more effective.

Email Remarketing

Email marketing is one of the oldest tools which has been remaining now and forever, which proves that it is a strong marketing tool. This helps to interact with a set of users who are committed and wait for new offers. This will definitely make a huge impact on the sales and traffic. Keeping them posting and interacting with them all time will make this remarkable process.

Be awake

Last but not lease it is really important to be awake during this process, SEO is a fluctuating process which changes time to time. Been updating with latest techniques will indeed help you to reap a successful harvest for future generations.

SEO backstage

SEO is a contraction of Search Engine Optimization.  What exactly is SEO? This article will give you a very basic idea how the search engine operate in order to make SEO possible. Suppose you are at your personal computer and you want to find a particular thing on the internet. You log onto your favourite search engine and type what you’re looking for and Voila! One million results! Images, news, websites and what not! Pause, rewind, now once again in slow motion. You’ve typed what you are looking for. Let’s stop time for a moment. What’s going on inside? What’s on the search engine’s mind? Where are the words that you just typed going to travel? Let’s dive in.

Behind the search button or the enter key is a vast algorithm that’s ever ready to process the words you just entered. This algorithm is also called the search engine robot, bot, web crawler or the spider. We’ll call it spider as it makes more sense talking about the web. The spider’s job is to find and bring sites to the SERP or the Search Engine Results Page. The search engine companies have already taken care of this. The spider is programmed to understand your keywords and match it against web content.  The spider algorithms are yet evolving to find superior methods to enhance web user experience.

SEO in a webmaster’s perspective is basically getting his or her website higher ranking on a search engine. It’s all about knowing the mind of the web spider and making sure a site gets higher priority when processed by its algorithm. The web spider like every other programme runs on logic. It initiates with what you type. The spider essentially has to deal with the words you type. It wouldn’t have the intuition to understand the meaning behind the words nor would be able to derive what exactly is on your mind.  That’s why the backbone of SEO is keywords.

Now that we have a holistic idea about the whole process, we’ll go into more specific details. First we’ll see how the spiders deal with keywords. The search engine companies are generally very secretive about their algorithms. Their constant updates make the optimization a very dynamic process over time. Any way the spider in general operates as follows. 

The spider always deals with textual content. May it be an image or a graph, the spider always considers the textual portion attached to them. The spider roams around the internet, gathers information and then stores that information on an index. Next the index is sorted and once sorted in a particular order, the information is sent to a huge database. Then another programme called the query processor compares the words that you entered with the database and displays the most relevant web pages on the SERP. This simply is the whole idea of SEO, having the keywords, more links to the site, meta tags and proper titles with keywords, the sites can rank higher.